Apple eBusiness

This project focused on creating a structured and intuitive website for Apple’s business partners across various operational pipelines. The goal was to clearly define each category, team, and offering while staying true to Apple’s design language—light, dimensional, and meticulously detailed.

From the start, I aimed for a clean, modern look that balanced clarity with depth. After experimenting with different components, I landed on a frosted glass aesthetic that allows content to stand out while adding subtle layers of dimension. This approach elevates the overall feel of the site, making navigation smooth and visually engaging.

Our team had a foundational interface to work from, which helped guide the redesign. However, some structural elements needed adjustments for scalability and longevity, particularly on the landing page. While the existing graphic provided a strong visual, it restricted future navigation options. The text also required better organization, and the icons needed clearer formatting to align with their respective sections.

In the updated design, Apple’s products remain at the forefront, reinforcing the connection between offerings and technology. The navigation bar is now horizontal, allowing for future expansion without compromising spacing. Icons are color-coded for clarity, and text is now collapsible with a plus icon, ensuring a cleaner and more intuitive user experience.

This redesign delivers a refined, scalable, and future-proof platform that reflects Apple’s commitment to seamless digital experiences.

This project is presented with permission for portfolio purposes, in accordance with approved disclosure guidelines.